More than 50% of Americans report significant feelings isolation. Folkways combats isolation and loneliness by fostering belonging and connection through community events like Red River Market. 87% of Red River Market attendees saw someone at the market who they knew. We believe that community building starts with these unplanned social interactions.

Health begins with food. According to the North Dakota Health Profile by the North Dakota Department of Health, 72% of respondents reported they do not eat the recommended 5 servings of fruits and vegetables per day. The Red River Market educates its visitors on simple and low cost ways to prepare fresh produce with cooking demonstrations at each event and provides SNAP/EBT match on produce.

The Red River Market highlights and supports local musicians and cultural performers by providing the community with one of the only free, all-ages live performance stages. Each year, the market books over 80 paid musical and cultural performances ranging from local opera singers to hip hop dancers. Special events highlight educational opportunities featuring local organizations including Kids Day, Jazz Fest, and Fall Festival.